Webtron's Innovative New
Auction Technology Options in 2025
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Looking industrial machinery online auction software? Here’s how we can help
Want to sell industrial and machinery assets online? Our industrial auction software solution is here to help. With over a decade of experience, we specialize in providing premium online auction solutions to our clients.
Our powerful, reliable software is fully customizable, allowing you to match it perfectly to your brand’s colors, logos, and identity. It integrates directly with your website, ensuring that your brand stays front and center throughout every sale.
Our online auction software serves as a comprehensive hub for all your selling needs, offering flexible options including marketplace listings, asset transfers, as well as traditional sealed bid, timed, and webcast auctions.
Designed to offer the best online bidding experience for your customers, our pre-bidding function and real-time bidding during auctions ensure seamless participation. Additionally, our scalable and easy-to-set-up auction system allows you to launch your first sale within just a few hours.
With our industrial auction software, there’s no need to invest in additional hardware, programs, or licenses. We offer a comprehensive solution that equips you to compete with the largest auction companies globally. Don’t wait any longer—reach out to us today and elevate your industrial auction business to new heights.
Flexible plant and machinery online auction software
As a well-known partner for industrial auctioneers all over the globe, it’s important to have an online system that is scalable. Our platform can scale up and down as per your requirements.
This platform will sit in your website and will grow with your business. Some of the world biggest and well known companies use this platform everyday.
Our software is compatible with the latest in web technologies to ensure that bidding runs smoothly across all modern platforms, mobile devices and browsers.
Using our custom branding and colours feature means it’s your brand bidders see, not ours.
New Features!
Payment gateway options: (Stripe, Apple Pay, Google Pay, PayPal)
Auto-Translation Multi-Language Auction Software: 104 Languages available.
Bidder Verification: Ensure a secure auction with credit card verification.
AI Auction Software Solutions: AI automated auction Lotting and Cataloging
AI chatbot: 24/7 Admin Support
Auction API : Our integrated suite enhances efficiency, reduces administrative workload, and ensures scalability by automating processes seamlessly across systems.
Lot videos: Specific lot videos of your featured content.
Marketing Materials (images, GIFS, Videos). Use for EDM, website and social media marketing.
Invoicing Options:
Use in system invoicing
Export CSV for external invoicing
XERO invoicing compatibility module.
Intuitive software features for you and your bidders
We know that ease of use is essential for both you and your bidders. That’s why we’ve dedicated ourselves to creating software that’s not only highly functional for bidders but also intuitive and simple for you to manage.
Setup is quick and straightforward, requiring only a single line of code added to your website. Our user-friendly “drag-and-drop” feature allows you to import unlimited photos, and you can provide as much detail as you want in lot descriptions with no restrictions on word or character count.
Our software supports all popular online bidding formats, including webcast and timed auctions, and offers helpful features such as bid extensions and lot staggering. With our auto-outbid notifications, bidders stay informed without missing a bid, while our platform displays real-time bidding information in an easy-to-navigate interface.
Our integrated bidder management system, real-time reporting, invoicing, and payment platform streamline every part of your auction process. Plus, our 24/7 support, marketing assistance, and in-house technical team are available to help you anytime, no matter your location or time zone.
Are you interested in learning more about how our industrial auction software can assist your business? Please contact us to learn more.
Online auction solutions for your business
🎥 Live Webcast Auctions
⏳ Timed Online Auctions
📈 Marketplace
👩💻 Remote Clerking option
✅ Everything you need & will run from your own website
🏷 White Label Auction Software – ‘value protect your bidders & IP’ ( Not a group site 
)
So modern works on all devices without frustrating bidders to download apps
🧑💻 Includes Setup, Training & Local Ongoing Support
🧾 Auction invoicing & reporting
🖥 Websites & marketing
😊 Simple for bidders and powerful for auctioneers
So ready to get started?
Webtron 9AI Auction Software has finally arrived!
Now is the perfect opportunity to elevate your online auction game with Webtron’s latest artificial intelligence auction software – Webtron 9AI.
Our white-label auction solution operates from your website, providing a secret weapon for industrial auctioneers to level up their online auction business.
Webtron 8AI is designed to be simple for bidders and powerful for auctioneers. With our user-friendly features, bidders can easily place bids, while auctioneers have access to powerful tools for managing their auctions.
Don’t miss out on this opportunity to enhance your online auction experience. Contact us to schedule a demo for your business today!
FAQS
Industrial online auctions require robust and flexible platforms to handle complex asset sales. Key features include:
Customisable Platform – Branding options to match the auctioneer’s website and identity.
Bidder Registration & Verification – Secure sign-up and verification to prevent fraud.
Auction Management Tools – Intuitive tools for setting auction parameters, managing bids, and processing payments.
Mobile-Friendly Access – Fully responsive design, accessible on smartphones, tablets, and desktops.
Analytics & Reporting – Insights into bidder behaviour, sales trends, and auction performance.
Marketing Tools – Email campaigns, social media integration, and targeted advertising.
Customer Support – Dedicated support to assist auctioneers and bidders throughout the process.
Overall, auctioneers looking to run industrial plant and machinery auctions on their own website benefit from a feature-rich solution that provides all the tools for seamless and professional auction management.
Industrial auction software is a dedicated platform designed for auctioneers selling heavy equipment, machinery, vehicles, and other industrial assets. It simplifies the auction process, allowing bidders to conveniently participate online while providing auctioneers with the tools to manage, promote, and report on auctions efficiently.
The key benefits include:
Increased Efficiency – Automates registration, bidding, invoicing, and payments, saving time.
Expanded Reach – Enables bidders to join online from anywhere, driving higher participation.
Improved Transparency – Tracks all bidding activity for fair and accountable auctions.
Enhanced Marketing – Promotes auctions via integrated email, social media, and digital ads.
Real-Time Reporting – Provides live insights during auctions plus detailed post-auction reports.
These benefits help auctioneers achieve more successful and profitable auctions, with wider reach and streamlined management.
Webtron industrial auction software supports a wide range of asset categories, including:
– Heavy equipment auctions
– Construction equipment auctions
– Manufacturing machinery auctions
– Agriculture and farming equipment auctions
– Mining and drilling equipment auctions
– Transportation equipment auctions
– Energy and utilities equipment auctions
– Surplus & liquidation sales
– Government and public agency auctions
– Warehouse and distribution equipment auctions
Learn more about our Industrial Auction Software here
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